Add-on · Social Media Ads Expert

Put your pipeline on demand

When you need leads now, ads deliver. Our experts build, run, and optimize Facebook, Instagram, and Google campaigns — and route every lead straight into your CRM.

What you get

Lead generation, fully managed

Creative, targeting, optimization, and reporting — handled by experts who run mortgage campaigns.

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Targeted campaigns

Facebook, Instagram, and Google ads aimed at buyers, refinancers, and referral audiences in your market.

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Creative & copy

Scroll-stopping ad creative and copy written to get clicks from people actually shopping for a mortgage.

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Lead-capture landing

Ads point to conversion-focused pages on your website, with forms and calculators that capture details.

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Testing & optimization

We test audiences, creative, and offers, then shift budget toward what produces the cheapest quality leads.

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Leads to your pipeline

Every lead drops straight into your CRM so your team can follow up fast — speed-to-lead wins deals.

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Transparent reporting

Clear monthly reporting on spend, leads, and cost per lead — you always know what your budget is doing.

The process

From strategy to a steady flow of leads

01Strategy call

We learn your market, ideal borrower, and goals, then set a budget and offer.

02Build the campaign

We create the audiences, ad creative, copy, and landing experience on your site.

03Launch & monitor

Campaigns go live and we watch performance daily, optimizing as data comes in.

04Scale what works

Winning ads and audiences get more budget; underperformers get cut. Repeat.

Don’t waste a lead

Ads bring the leads — make sure none slip away

Paid leads are only as good as your follow-up. Pair ads with a CRM and a consistent brand presence.

FAQ

Managed ads questions

No — your advertising budget is paid directly to the ad platforms and is separate from our management fee. We help you choose a budget that fits your goals.

Primarily Facebook and Instagram, plus Google, depending on where your ideal borrowers are most reachable and cost-effective.

Into your pipeline. We connect campaigns to your website and CRM so leads arrive instantly and your team can follow up in seconds.

We optimize aggressively for quality leads at the lowest sustainable cost, but no one can honestly guarantee exact lead volumes — results depend on market, budget, and offer.

Ready to turn on the lead tap?

Book a demo and we’ll map a campaign that fits your market and budget.